Ukuvulwa kweMbalasane kugxininisa ukomelela okuqhubekekayo kweProthokholi yamazwe aphesheya eMarriott eAsia Pacific ngeeNdawo eziLindelweyo zeBrand kulindeleke kuMda woNyaka we-2020.

Hong Kong - Marriott International, Inc. [NASDAQ: MAR] namhlanje ibhengeza ukuvulwa kwepropathi yayo yama-800 eAsia Pacific, iJW Marriott Nara eJapan. Ukuvulwa kuphawula ukungena kwegama iJW Marriott eJapan. Inkampani ikwalindele ukuba ii-Editions kunye neAloft brand zenze amatyala eJapan ngaphambi kokuphela konyaka. Kuwo wonke ummandla weAsia Pacific ngowama-2020, uphawu lweMoxy lucinga ukuvulwa okokuqala ehotele eChina.

"Sihlala siqinisekile kukomelela kohambo, abanini bethu kunye nabathengisi bamashishini, iindwendwe kunye nabo sinxulumana nabo kunye nethemba lokuhlala eAsia Pacific, intengiso yethu yesibini ngobukhulu," utshilo uCraig S. Smith, uMongameli weQela, eAsia Pacific yeMarriott International. "Siyakhuthazeka yimikhwa yakutshanje, ngakumbi e-China, apho ibango liqhutywa ikakhulu kukhenketho lwasekhaya, kwaye sizakuqhubeka ukugxila ekomelezeni umkhondo wethu kule ntengiso ibalulekileyo, ikhulayo."

IMarriott International eAsia Pacific, ngokomndilili, yongeze kufutshane neehotele ezingama-80 ngonyaka kule minyaka mithathu idlulileyo, kwaye umbhobho wayo ukhula phantse ngeepesenti ezili-10 ngonyaka ngexesha elinye. Kwisiqingatha sokuqala sika-2020 kuphela, inkampani irekhodishe ukutyikitya okungama-73, kubandakanya ama-43 kwingingqi ye-Greater China.

"Oku kulindelwa kakhulu kweempawu zophawu lwentengiso kungqina ukuzithemba komnini kunye nelizwe elinamalungelo okuthengisa kwiAsia Pacific, kunye nombono wexesha elide we-Marriott International, ngakumbi kwimeko yemiceli mngeni yanamhlanje," utshilo uPaul Foskey, iGosa eliyiNtloko loPhuhliso, uMarriott. Ngamazwe, eAsia Pacific. "Abanini bethu kunye nabanini bamalungelo okuthengisa bayayithemba kwaye bayayikhetha iMarriott International ngenxa yesidima sethu semigangatho yemveliso, ipotifoliyo yethu enamandla neyahlukileyo yeemveliso, inkqubo yethu yokunyaniseka kukaMarriott Bonvoy enamalungu angaphezu kwezigidi ezili-142 zehlabathi, kunye nengxelo eqinisekisiweyo yokusebenza ngokugqwesa."

Kwiminyaka emithathu edlulileyo, iMarriott International eAsia Pacific yabona ukonyuka kwama-20 epesenti kwinani leehotele zokuguqula ezongezwa kwipotfoliyo minyaka le. Ukuguqulwa kuvumela abanini kunye nee-franchisees ukuba zingene kwinkqubo yeMarriott ngesantya esikhawulezayo xa kuthelekiswa nokuvula ihotele entsha yokwakha. Kulo nyaka, inkampani ityikitye iihotele zokuqala ezimbini zokuqokelelwa kwe-Autograph yaseSingapore - ingqokelela yamandla ehotele eMarriott International yeehotele ezizimeleyo ezikhuthaza ubuqu - bobabini balindelwe ukuba babhabhe iflegi yohlobo lweAutograph Collection ngo-2021.

Ngohambo lwasekhaya oluziibhiliyoni ezintandathu olwenziwe ngo-2019 kuphela e-China, ubukhulu becala lubangelwe kukunyuka komyinge wemali efumanekayo, ibango leemveliso ezibekwe ngexabiso eliphakathi njenge-Fairfield kunye ne-Moxy ziye zafumana amandla phakathi kwabahambi kunye nabanini beehotele. Ukuhlangabezana nale mfuno ikhulayo kunye ne-franchisees yenkxaso, iMarriott International iye yazisa ngemodeli "Enhanced Franchise". Ngaphantsi kwale modeli, uMarriott uyakonyula umphathi jikelele kunyaka wokuqala wokuvulwa kwehotele ukunceda ukuqeqesha nokuxhobisa abo banelungelo lokuthengisa ukuze basebenzise iinkqubo ezinamandla zikaMarriott.

I-Marriott International kutsha nje iqale iihotele zase-AC ngohlobo lweMarriott eAsia Pacific kunye neehotele ezintathu ze-AC yiMarriott eMalaysia ekuqaleni kwalo nyaka kunye neehotele ze-AC eTokyo Ginza ekuqaleni kwale nyanga. Iihotele ze-AC nguMarriott zibhiyozela ubuhle beyilo lwanamhlanje ngomphefumlo wayo waseYurophu kunye neengcambu zaseSpain neehotele eziyilelwe ngobuchule. EJapan kwaye ibekwe emaphethelweni egadi eneminyaka eli-1,300 ubudala ebekwe kumabala ebhotwe lasebukhosini, igumbi elinama-158 i-JW Marriott Nara sisibonelelo sokuqala esivela kuhlobo lwe-JW Marriott elizweni. Ukongeza, kulindeleke ukuba ivule ukuphela kwalo nyaka, i-EDITION yeToranomon eTokyo icwangciselwe ukuba ibe lityala lesiqhelo kwilizwe.

Ngemillennials ekulindeleke ukuba ibuyele kuhambo kuqala, ukuvulwa okulindelweyo kweMoxy Shanghai Xujiahui kulo nyaka kulindeleke ukuba ibe sisongezo esifanelekileyo kwisixeko esidlamkileyo se-cosmopiltan. Uphawu lweMoxy olujolise kwimillennial lubonisa iindawo zoluntu ezinomdla, izinto zoyilo ezincinci kunye namagumbi afakwe kwifenitshala yesiko enika isitayile sokudlala sokuhamba.